2018
UX/UI DESIGN + Adobe/behance live event
Fluencia
02. research
User Interviews
User Empathy
Being a social media influencer on instagram, I can empathize with the influencer's point of view in the struggle of finding brands to collaborate with. In order to understand the Brand's and Influencer's pain-points, I had to conduct user interviews and the main objective was to understand the pain-points they encounter when they are either searching for a brand or influencer to collaborate with on social media.
I interviewed Staci Brinkman, the CEO of Sips By, which is a monthly subscription tea service that sends you 4 different teas customized towards your personal quiz results and personality type. Also, I interviewed a social media fashion and lifestyle influencer, Zina Dichoso who runs a blog for the everyday curvy woman.
Competitive Analysis
Competition's Strengths/Weaknesses
I developed a competitive analysis to see what other apps are currently doing that is similar to Fluencia. The whole point was to distinguish the strengths and weaknesses each competitor app has and how we can improve both the strengths and weaknessess with our app, Fluencia.
03. Design
Low Fidelity Wireframes
I developed low-fidelity wireframes to get a rough idea on how the structure and layout of the app will look like so it will be easier for a user to navigate throughout the app. I took consideration on the filtering system and search system feature both the brand and influencer wanted in the app and see how those features will be integrated/displayed in the app layout.
High-Fidelity Wireframes
After developing the low-fidelity wireframes I added color and images to the high-fidelity wireframes. Also, I included the audience from the live show to make a logo and a name for the app which we agreed to be Fluencia. Adding imagery and icons really gave the app more personality and emphasized some buttons and features of the app.
Prototype
I prototyped and navigated around the app to make sure everything is functional and each screen is connected to the correct screen on Adobe XD's prototype feature. Since we have two users (the brand and the influencer), I decided to show each of there user journey when they sign up and login the app. I labeled these B2I (Brand to Influencer: When a brand is looking for an influencer to collaborate with) and I2B (Influencer to Brand: When an influencer is looking for a brand to collaborate with).
Adobe Live Event
Below is the three-part series I was in for Adobe Live in their headquarters located in San Francisco, CA. It was such an honor being able to be a part of this live event, and I am so grateful my product design mentor, HebaH Design recommended me to be part of this amazing experience!