2017 • Digital Designer
Iconic Industry
01.
overview
Introduction
Iconic Industry is an advertisement agency based in Downtown San Diego. The environment in their office is a mix between San Diego relaxed surfer-vibe and Bay Area business-first vibe. It is a collaborative environment and very relaxed.
Challenge
Iconic Industry's website has not been updated since 2010 and needs a revamp/redesign. They said that potential future clients and future employees would visit their website and think that it was a fake company based on the design layout of their website. Also, there was nothing on their website that showcases the company's culture and what Iconic Industry has to offer.
Solution
I researched other advertisement agency's websites based in San Diego and developed a competitive audit. From there, I started on low-fidelity and high fidelity wireframes for the website to keep them up-to-date with their website based on some features of other advertisement agency webites. To showcase more of the company culture on their website, I was there personal photographer and videographer to show not only how hardworking everyone is but how fun and relaxed they are also.
Company Culture
What better way to showcase company/work culture then to get it on camera and display it on the website. Since I am a photographer, I would walk around the office with my camera and take pictures of when people were in a meeting, working in their desk and socializing during lunch. That way, new users such as potential clients and employees would visit the website and think Iconic Industry was not a spam or fake company like how they felt like when they saw Iconic Industry's previous, outdated website. If you really want to see their old website: click here.
